CEC West: transforming its business model for the planet
Why join the CEC Ouest program in 2026?
Our goal is clear: to help businesses in western France develop their roadmap for environmental and societal transformation. The program is open to all businesses, regardless of their stage of development. The challenge is to move from intention to action by addressing the climate emergency, social impact, and economic performance. To date, more than 250 French companies have already taken the plunge. We are now seeking to expand this momentum to scale up our efforts.
How does the support program work?
The program lasts about a year and alternates between immersive seminars, strategic coaching, scientific analyses, and insights from pioneering companies. Executives first work to understand the scope of the challenges (climate, biodiversity, resources), then move toward developing a regenerative business model. They gradually build an operational roadmap: emissions reduction, product and service evolution, new regional partnerships, inclusion, governance, and more. Our strength lies in collective action: participants break out of their isolation, pool their solutions, and support one another as they take action. The program involves not only executives but also their teams, to ensure that change is firmly embedded within the company.
What results have already been observed in previous graduating classes?
The companies involved have initiated concrete changes: reduced waste and carbon footprint, new supply chains, Reuse, inclusion, and enhanced missions… Some have reimagined their business models, while others have focused their innovation on resource efficiency. What stands out is the cultural shift: leaders are now convinced that the transition is no longer a cost but a driver of performance and attractiveness. CEC Ouest aims to bring together a broader ecosystem in the region to accelerate these efforts through new partnerships and the involvement of companies of all sizes. The transition is a collective endeavor: every company counts, and no single company can achieve it alone.
* Some companies and organizations in Loire-Atlantique that have completed the CEC Ouest program: Nantes Saint-Nazaire Développement, Nantes Métropole, La Cité des Congrès, B-Side, Scopic, Charier, Shopopop, OnePoint, E2C…
What they’re saying:
I realized that my profession, as I know it, will no longer exist tomorrow. The CEC gave me what I needed to bounce back. Jérome Choblet, Domaine des Herbauges.
I had a profound experience that confronted me with a harsh and inescapable reality. I emerged from it with a clear perspective and a newfound sense of energy. I was inspired by my discussions with public and private companies that are already committed and ready to take on this immense challenge. Together, we can pave the way for a true paradigm shift. Gildas Maquaire, SCOPIC
What is the CEC Ouest program?
● A 10-month program, featuring 6 collaborative sessions and a proven methodology, to align your business model with environmental and social realities and set a sustainable course for your organization
● A collaborative, stimulating, and practical environment: 60 organizations (120 leaders) from all industries and of all sizes, all sharing the same concerns: ecological transition, risk management, business sustainability, and talent retention.
● A network of executives who support one another: it brings together more than 150 companies from the Pays de Loire and Brittany regions that have already participated in a program, such as Charier, Faguo, Bodemer, Germe, Groix et Nature, Groupe Rocher Opérations, Caisse d’Epargne Bretagne Pays de Loire, and many others… Plus a national community of 1,400 alumni!)
