Nantes Saint-Nazaire Développement honored for its visual identity

On September 25, 2025, the Nantes Saint-Nazaire Développement agency, together with the communications agency Kozy, was awarded the silver medal for its new visual and graphic identity in the Local Government Communications category at the 2025 Stratégies Festival, organized by Stratégies magazine, whose theme was “Communications, Marketing, and Creativity in the Age of AI.”

This award recognizes all the work we’ve done to rethink our new communications strategy, which reflects who we are and what we stand for: a fairer and more sustainable regional economic development that brings together, connects, and empowers the people who make it thrive.

This new visual identity reflects a noble ambition: to approach economic development by integrating current environmental, social, and economic challenges.

A symbolic logo

This graphic design illustrates the connection between Nantes and Saint-Nazaire, represented by the union of the two “N”s, which symbolizes how the two cities complement each other within our logo. 

It also features a graphic depiction of the Loire River, which evokes the mission of connecting communities—a nod to the region as well as to the role the economic development agency plays in bringing communities together.

A website that reflects the company’s identity

The nantes-saintnazaire.fr website, launched in February 2025, and all of the agency’s communication tools showcase this new visual identity.